Part of Vaillant’s long-term strategy to become the number one business partner for installers, the campaign reinforces the firm’s mission to support its customers above and beyond the traditional remit of a manufacturer.
At the heart of the initiative are nine flagship Business Support Clinics, held at Vaillant’s seven Centres of Excellence across the UK, along with two additional locations in Ireland and Hatfield.
The events will provide business development advice specifically for installers, with experts including industry platform Check-a-Trade, business management specialists Powered Now, and global marketing agency Saatchi & Saatchi, on hand to supply one-to-one guidance to attendees.
The Business Support Clinics will commence in the summer, with dates to be released in the coming months.
Supporting these events is a 100-date merchant tour, which will see Vaillant’s iconic green VW campervan travelling around the country offering installers the chance to sign up for the Business Support Clinics. Visitors to the tour will access exclusive giveaways and offers, as well as the chance to win a trip for two to Barcelona and an entry to win one of two branded VW T32 vans worth £30,000 each.
Installers can also pick up a copy of Vaillant’s Little Book of Business both on the tour and at the Business Support Clinics. The book includes recommendations on everything from branding and customer service to winning work and wellbeing, with specialist advice from the Business Support Clinic speakers.
Alice Woolley, director of marketing at Vaillant, comments: “At Vaillant, we are continually looking for new ways in which we can add value for our installers, and this campaign is all about going beyond the box, supporting their businesses with tailored resources and expert business guidance.
“Our Business Support Clinics offer impartial, one-on-one access to independent experts on finance, marketing, customer service, wellbeing and beyond, all specifically tailored to address the challenges faced by the trade.
“We look forward to seeing installers – familiar faces and new ones – throughout our tour and across our nine Business Support Clinics.”
To sign up to a Business Support Clinic or find out when the tour is coming to your area, visit: www.vaillant.co.uk/BusinessSuppport.