Following the acquisition of Sanitec by Geberit earlier this year, an integration of the two companies Geberit and Twyford Bathrooms in the UK and Ireland is now underway.
Following the acquisition of Sanitec by Geberit earlier this year, an integration of the two companies Geberit and Twyford Bathrooms in the UK and Ireland is now underway.
As part of the merger, a newly appointed UK management team is now in place, under the leadership of UK managing director Mark Larden. Andy Lever, previously commercial sales director becomes sales director non residential, while Jo Edwards has been promoted to residential sales director. Russell Wright, formerly residential and AquaClean sales director is now sales director retail, while Raffaela De Vittorio is now marketing and brands director. Christine Chitty remains finance and administration director, while former head of Twyford UK Brent Hudson becomes products and technical director.
The Geberit UK management team will oversee the integration process with the aim to form a new Geberit organisation from January 2016, with single sales, marketing and ordering processes.