The decision strengthens Spirotech’s position as a leader in its sector and reinforces its commitment to achieving the best outcome for customers.

Mr de Bruin will be based at Spirotech’s head office in the Netherlands and one of his main responsibilities will be to set market trends through a service-led approach that places customer feedback at the centre of its strategy. He is also tasked with promoting the ongoing development of proven products in air and waste separation.

Kevan Peaker, UK business unit director at Spirotech said: “We’re thrilled to welcome Paul as chief commercial officer. With his wealth of experience in B2C and B2B, ranging from sales to upstream and downstream marketing, and from brand management to service provision, we very much look forward to utilising his valuable expertise.”

Prior to his appointment, Mr de Bruin was commercial director at Vaillant Group.

He studied industrial design at Delft University of Technology in the Netherlands.