The rebrand will initially be rolled out through social media and the Keston website before being used more widely from March 2020 onwards, coinciding with a new product launch. Keston’s range of Combi, System and Heat boilers and their accompanying filters will remain unchanged.
As an early pioneer of condensing boilers, Keston was purchased by Ideal Boilers in 2006. Boiler production was moved to Ideal’s Hull manufacturing site in 2013 and all Keston boilers since have been designed, developed and manufactured in the UK.
Jo Shepherd, chief marketing officer, explained the change: “Our research showed us that many installers are unaware that Keston is part of Ideal and that it combines all the benefits they regularly get from installing Ideal boilers with the flexibility of Twin Flue Technology.
“Keston’s new look starts the journey of growing that awareness, helped by including the ‘smile’ from the Ideal Boilers logo to further cement the link between the two brands.”