Ideal Boilers’ Accredited Installer Dave Beeson of Beeson Plumbing in Grimsby has always been interested in motorbikes and was looking to support a local racer when he was approached by aspiring rider Craig Neve, a full-time electrician at Scunthorpe Steelworks.

Dave agreed to be one of Craig’s sponsors and used his Ideal Installer Connect points and the Installer Connect Marketing Toolbox to get decals for Craig’s racing helmet, ensuring great prominence for both his business and Ideal’s brand.

Craig is determined to make the most of the opportunities his talent brings and has also attracted sponsorship from other local businesses. This year has seen him achieve consistent top 10 results and wins in the GB Thundersport series and an impressive run in the Isle of Man GP.

Dave feels that sponsoring Craig is the personification of his business, “It’s not just about profit, but also about helping people through great products, advice and service, and through support. It’s a privilege to be able to support Craig as he climbs his way up the racing ladder. I’m looking forward to cheering him on at next year’s Isle of Man Grand Prix series.”