Julian Brunnock has taken the helm of FG Eurofred, the UK face of Fujitsu air conditioning.
As sales and marketing director, he will be responsible for redefining the direction of the organisation, with a key focus on process and service level improvements.
He will also be responsible for developing the company's position within the UK air conditioning market and paving the way for the introduction of new ranges of products over the coming months.
Mr Brunnock has worked within the building services industry for more than 25 years, spending the past seven years in a number of senior management positions with Daikin.
He said: 'A few years ago, Fujitsu took the bold step of adopting a dual route to market, with direct sales and distributors. This was always going to be a difficult balancing act and we have, to be honest, not always got it right. One of my first tasks will be to bring this back into a better balance and improve the service we deliver to our extremely loyal distributor network and their customers.'