Know what you want? Try our 'Supplier Directory' 

Building talent on Bebo

Bebo is the new tool of the trade picked by Construction Skills to attract teenagers to the building services sector.
Building talent on Bebo
This year ConstructionSkills' 'Positive Image' recruitment drive has moved from TV adverts and printed media, to promote the industry on social networking site Bebo.

The sector skills council has paid for online search terms and banner ads to reach its target audience of 11-19year-olds.

Bebo, with its 'Blog Early, Blog Often' motto, has attracted more than 12million site users in the UK and more than one third are under the age of 24.

ConstructionSkills, the sector skills council for construction, enlisted the help of young people working in construction to be 'construction ambassadors', by developing their own pages, encouraging online chat about working in the industry and giving true to life responses to site visitors' questions.

Search sites like Google, MSN and Yahoo, are also driving traffic to ConstructionSkills careers web site, with more than 96,000 visits to either or the Bebo profile in the first two weeks of the campaign going live.

'Digital media is a very cost effective way of reaching this audience and because we see results in real-time, we can make changes to the campaign based on what's working', said Nicola Thompson, ConstructionSkills director of communications & marketing.

'Working with our Construction ambassadors, we have to encourage the really positive discussion threads about working in construction and manage the postings which reinforce the stereotypical views about the industry'

To check out one construction ambassador's Bebo profile, visit 'ConstructionGirl121' at
28 May 2008


Already Registered?
Not Yet Registered?

Baxi's first pure hydrogen boiler for commercial applications ready for trials

Heating and hot water solutions manufacturer Baxi, part of the BDR Thermea Group, is preparing for the first real-life trials of pure hydrogen-operated boilers for commercial applications....


BESA announces conference keynote speaker

Professor Cath Noakes OBE, Professor of Environmental Engineering for Buildings at the University of Leeds, will deliver the keynote address at this year’s BESA National Conference in London on October 20....


If you need to open a Solenoid Valve manually, you need a SVOM!

If you need to open a Solenoid Valve manually, you need a SVOM!
Heating & Ventilating Review is the number one magazine in the HVAR industry. Don’t miss out, subscribe today!
Subcribe to HVR