James McKoen will be responsible for building and maintaining strong relationships with main contractor customers in an effort to deliver the company’s objectives for customer loyalty and growth.

Mr McKoen joins Baxi Heating from Vent Axia, where he developed extensive knowledge of working in a key account role in the ventilation market, particularly with main contractors.

Based at Baxi Heating’s Commercial Centre of Excellence in Wokingham but working in the field, Mr McKoen will be the lead contact for all key account customers, reporting to business development director Neville Small. 

Mr McKoen said: “Baxi Heating is a leading heating brand with a strong reputation for delivering results for commercial clients. I look forward to using my experience in managing strong customer relationships to help support the expansion of the main contractors business and drive new project opportunities in the sector.”

Neville Small, business development director for the commercial brands at Baxi Heating, added: “With proven field sales experience, James will strengthen our business development team by becoming a dedicated point of contact for Andrews Water Heaters, Potterton Commercial, Remeha and Packaged Plant Solutions (PPS)

“Baxi Heating is committed to ambitious growth plans and the appointment enhances our capabilities of targeting main contractor accounts.”