Dave Bond has joined the business as area sales manager for London and the South, while Robert Bellingham will cover Scotland and the North East.

Both have many years of experience within the plumbing and heating industry, including running merchant branches.

Previously employed by Reliance Water Controls, Mr Bond will support the team in offering domestic and commercial products to merchants and contractors in the south of the country.

Meanwhile Mr Bellingham, who until recently ran the Hamilton branch of Scottish independent plumbing supplies merchant, Richmonds, is looking to develop Altecnic’s presence in Scotland and the north of England.

Steve Boyd, who heads up Altecnic’s national trade sales team, said: “We have a very exciting 2019 ahead of us, with plenty of change as we continue to grow and build our presence in the market. I’m delighted to welcome Dave and Robert to the trade sales team. These guys have been Altecnic’s customers for many years and not only know the products inside out, but also know the merchants and installers and appreciate their unique needs and the issues they face.”

Under Mr Boyd’s management, Altecnic’s trade sales team will focus on relationship selling by allowing more time to build strong relationships regionally with both contractors and merchants.

Mr Boyd added: “We're committed to quality in all areas and are working to set the benchmark for pre- and post-sales support. The strength of our team will continue to drive Altecnic forward.”