Vokes Air has launched an international re-branding campaign to mark the restructuring of the organisation which will lead to the harmonisation of national brands in Denmark, Germany and Sweden with the rest of the organisation under the Vokes Air brand name.
With the adoption of a new logo and brand identity, which the company is positioning as an emblem associated with quality products and services within the air filtration market, the coherence of the brand is strengthened.
From SMEs to multinational conglomerates, Vokes Air has a diverse customer base operating in a wide variety of industries, ranging from facilities management to biological research, with very different requirements. To ensure that the company is aligned with these differing needs, Vokes Air is restructuring its organisation into two business units.
The air filtration provider will divide into a
Clean Air division, to focus upon the volume market for replacement air filters in hvac (heating, ventilation and air conditioning) applications, while
Engineered Solutions will concentrate on designing and supplying customised air filtration systems for the power generation, industrial and healthcare markets. George Black, CEO, said: 'The fundamental aim of this restructure is to focus our internal resources on product and service delivery by market segment, which we believe will ultimately add greater value to our clients.'
To coincide with this, a new corporate website at
www.vokesair.com has been launched with a live chat facility to instantly answer potential client requests, along with extended information on products and applications. The website will also give visitors a 'quote basket feature' which allows them to configure a product and send it to Vokes Air for a full quotation.