Viessmann has launched a national advertising campaign to coincide in with the heating season and raise awareness of weather compensation technology.
As well as appearing in print and online titles, the campaign has been aired on the radio, by television broadcaster and builder Tommy Walsh and weather compensation is recommended as one of many efficiency-boosting options.
Viessmann conducted a nationwide survey of 2,000 homeowners to find out what prompts them to adjust their heating systems during the colder months. The results were shared with national and consumer media. It revealed that despite increasingly sophisticated weather forecasting and new, readily available adaptive heating technologies, 94 per cent of the British public is still waiting to feel the cold before adjusting its heating - a potentially costly strategy.
Marketing manager, Darren McMahon said: 'As all heating professionals know, whacking up the heating as soon as a cold snap hits means the boiler has to work that much harder to get the whole house and building fabric to the desired temperature - much more so than if it is on constantly. At the same time, should a homeowner forget to turn their heating down when temperatures rise outdoors, they are using energy they don't need; a negative outcome for both their utility bills and the environment.'
The new advertising campaign presents weather compensation technology as the answer to keeping up with the changeable British weather. The Smartphone-sized sensor costs £60 and could have a payback period of less than 12 months as the technology can return additional gas savings over the life of the boiler of up to 15 per cent per annum, Viessmann says.
