Andy Mudie, marketing and business operations director at Nuaire.
2018 sees Mr Mudie celebrating a decade at Nuaire, having joined the company in 2008 as marketing manager. Having since worked in both marketing and business development director capacities, his new position combines these two roles.
A chartered engineer and marketer, Mr Mudie has spent his career within B2B engineering organisations, joining Nuaire from fluid engineering company IMI.
The move from a large plc to a much smaller company was a welcome one. Mr Mudie explained: “I learnt a huge amount at IMI but after 10 years of working in a variety of roles across different divisions and countries, I wanted to really focus on one role and marketing was the most interesting for me.
Nuaire still retains the entrepreneurial feel of a family-owned company despite its size and turnover and has such a different decision-making culture to what I was used to, despite it being part of a larger plc. The running of the company feels very dynamic and the people are great – really passionate about what they do – which is why I’ve stayed so long and why I’m very much looking forward to this new role.” It is also one of the reasons the company has doubled its turnover in the past eight years, Mr Mudie believes.
As marketing and business operations director, Mr Mudie is responsible for the main sales office and marketing for both Nuaire and sister company, Domus Ventilation. He has commenced his new role with an examination of the different operations of the business to establish where services can be improved and where new service offerings might be added. Mr Mudie stated: “Product is one part of what we do. Clearly it’s fundamental, but I’m tasked with looking at the wider proposition and seeing where we can add genuine value to the business.”