Climate Energy, the independent provider of carbon reduction and energy efficiency services, has expressed concerns that Green Deal cash-back is only a short-term solution and won't necessarily convince people to take part in the scheme over an extended period of time.
Following DECC's announcement that it is making £125m available to householders who make energy saving home improvements under the Green Deal from January 2013, Garry Worthington, head of Green Deal at Climate Energy said: 'While we welcome this announcement and the plans to reward early adopters of the Green Deal scheme with cash-back, we are concerned that it doesn't go far enough to encourage long-term participation in the scheme.

He continued: 'We have real concerns that when this £125m is spent and the cash-back incentive is withdrawn that there will be a slump in take-up of Green Deal, and companies involved in carbon reduction like Climate Energy will be left to foot the bill of marketing the scheme to ensure its success.'

Mr Worthington said that the company would prefer to see more money invested in a nationwide marketing campaign by DECC that will highlight the long-term benefits of taking part in the Green Deal, securing the future of the scheme and energy efficiency and carbon reduction in the UK.