Formerly deputy managing director, Mr Baker takes over the role from Liz Hazeldene, who stepped down last month.

Located in Cheltenham and Hull, Kohler Mira is a global leader in bathroom design, made up of three market-leading brands: Mira Showers, UK manufacturer of mixer, electric, power and digital showers; Kohler UK, luxury designer bathroom and kitchen manufacturer; and Rada, UK industry specialist in commercial showering.

Mr Baker said: “These are exciting times for Kohler Mira; I am delighted to lead our talented team as we take on the challenges ahead and continue to ensure that we maintain our marketing leading position.”

He began his career at Mira Showers as a design engineer over 20 years ago, and has since occupied a number of roles including senior project manager, mixer showers; new product development director; and marketing director.

In 2009 Mr Baker received the Chairman’s Award, which is annually presented to just one of Kohler’s 35,000 associates worldwide.

Daniel Brohn, president, global faucets at Kohler, commented: “I have no doubt that Craig is the right person to lead and inspire the team at Kohler Mira. This business has some very strong strategic plans in place, and I know Craig will ensure the team continues to drive and execute those plans.”