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Baxi launches 'Safer Together" campaign

Baxi is working with its colleagues and the installer community to spread awareness of its new ‘Safer Together’ campaign, designed to keep its teams, installers and their customers safe at all times.

The campaign has been created to provide reassurance and support for Baxi’s sales and training teams, as well as installers returning to work in customer’s homes. Detailed information packs, training centre signage, marketing communications and safety packs have all been tailored to support the campaign’s safety messaging.

As part of the initiative, installers are being assured of a safe experience when visiting Baxi facilities. To this end, all Baxi training centres now have new building signage to outline safe social distancing measures. Furthermore, every installer who has signed up to receive training will be sent a training safety video to watch, which they will receive via email prior to attending a course.

Baxi has also produced a three-step safety guide for installers to follow when working in a customer’s home, based on insight that 75 per cent of those asked by Baxi were apprehensive about returning to work. A homeowner version has also been developed to help reassure customers and make sure households fully understand the process and the new ways of working.

As an added bonus, all installers registered to the Baxi Works loyalty scheme will have the option to use their points to order safety packs with hygiene essentials such as hand sanitiser, gloves, masks and wipes.

David Cook, sales director at Baxi, said: “Safety in the workplace has always been our key priority, so it is important for us to make sure that this is always the case when working with Baxi. The entire industry has a responsibility to uphold and promote exemplary safety standards, in line with government guidance, and this is exactly what our Safer Together campaign is all about.

“Above all, the safety of our customers and colleagues remains our top priority and we are confident that the new campaign will provide the guidance and reassurance that we are doing everything we can to ensure safety throughout our business operations.”


18 August 2020


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